Lego Backpacker Shows The Beauty Of New Zealand. Is It A Promotional Gimmick ?

It seems promoting tourism using glossy pictures of tourist destinations is passé, simply because such promotions have become predictable and don’t elicit awe and motivate people to visit. Tom Parson created a new entity and introduced them in such glossy pics. Whether he did it to promote tourism for various countries or simply to document the adventures of this miniature plastic man is debatable, but we suspect it has something to do with promoting tourism.

Parson named this new entity the Lego backpacker. Introduced two years back, this plastic miniature has made a comeback after two years, after exploring Dubai and undertaking an epic worldwide adventure. His explorations began in Melbourne, Australia some eight months ago. Since then, he has visited more than 20 countries. He’s been seen in France, Italy, Belgium, England, Ireland, Spain, China, Russia, and Norway. This time this crazy traveler introduces us to the beauty of New Zealand.

More Info: Instagram | Via: AwesomeByte




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